The rhetoric used in conversations of female strength often promotes the idea that there are some strong women, rather than promoting the truth that all women are strong. I want to see this change.

Communication, Gender TopicsJennifer SpoelmaJuly 16, 2018Rhetoric, Social Commentary, Season 1Comment

When Feminine Style Rhetoric Goes Wrong

Feminine style rhetoric has excellent advantages for bringing a group together around a central goal. It's an effective style of communicating because it draws upon commonalities and unifies people based on shared understanding. So, if those are the strengths of feminine style rhetoric, what happens when the opposite occurs?

Communication, Gender TopicsJennifer SpoelmaFebruary 25, 2018Rhetoric, Social Commentary, Season 1Comment

What Is Feminine Style Rhetoric and Why Is It Important?

'Feminine style' doesn't mean 'women do this'. It's broader than that. Feminine style indicates that the characteristic traits of the style are softer, group focused and collaborative. Rhetoric is the artform of communicating and persuading an audience. Rhetoric is the thought and planning about how information is structured and presented for optimal impact.