How to Foster Community and Build a Tribe-Based Business | Interview with Erin Barrio
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Erin Barrio is the founder of Cushy, an online portfolio where "community is key". Through a platform that includes a print and digital magazine, podcast and more, Cushy is bringing together women from across the country to build the content together.
Erin started Cushy as a personal pursuit of creativity, but quickly noticed there was opportunity to scale it to something bigger.
In a day where most people are concerned about creating a personal brand and getting credit for their content, I am so encouraged by Erin's path.
Instead of making Cushy all about her, she is experimenting and learning how to build a platform that not only feeds her readers, but feeds her team of contributors.
Erin's full-time job in venture capital has helped her think about things a bit differently than most bloggers, and we discuss all of it in today's episode!
In this episode:
2:42 - Erin’s background, education and location
4:16 - How lack of creative energy led to starting Cushy blog
5:06 - Experience of holding first print magazine in hand
9:03 - How Erin transitioned Cushy from a personal blog to a community blog with multiple contributors
14:28 - What the slogan “Community is Key” means to Erin and Cushy
17:31 - Story of how Cushy became a business rather than staying a personal blog
19:48 - How to turn the idea of business-building into a creative pursuit
24:06 - What Erin’s full-time job working in venture capital looks like
31:00 - How Erin found her career and entrepreneurial passion and opportunity
33:00 - Chatting about salary negotiations and how we prepare for high-pressure conversations
36:41 - Major lessons Erin has learned from her full-time job to apply to Cushy
40:59 - What Erin’s work/life balance really looks like
41:46 - Erin’s overview of “core desired feelings” and how she practices them
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You can watch the video version of our conversation right here!